Something really clicked with consumers. Cyber Monday sales skyrocketed compared to last year. That’s according to analytics findings by IBM. Their research shows a record number of online sales and a strong Black Friday. Online sales were up about a third over 2010. The average consumer order increased by about $5 from $193.24 to $198.26. The busiest time for shopping was 11:05am PST. That could have been during lunch breaks for the most amount of people in the country.
As predicted, more sales were made over mobile devices. Around one in ten shoppers used a mobile device to visit a retailer’s website on Cyber Monday. That number was just 3.9 percent in 2010. Mobile sales reached 6.6 percent which was nearly triple what it was just a year ago. When you compare Black Friday and Cyber Monday, mobile traffic was actually higher on Black Friday. It averaged 14.3 percent before the weekend and 10.8 percent after the weekend.
There was a lot more talk about the deals too. Discussions surrounding Cyber Monday were much more common and increased by 115 percent compared to 2010. Shoppers provided tips, talked about price comparison websites and shared their experiences. “Cyber Monday was once again the big winner for the Thanksgiving holiday shopping season, with a record number of consumers focused on finding the best online deals,” said John Squire, Chief Strategy Officer, IBM Smarter Commerce in a news release. “Retailers that adopted a smarter approach to commerce, one that allowed them to swiftly adjust to the shifting shopping habits of their customers, whether in-store, online or via their mobile device, were able to fully benefit from this day and the entire holiday weekend.”
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